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Treefo

Harrisons Direct launches sustainability feature to
turn feedback into forests

We’re excited to now be using Feefo to fund tree-planting projects in return for your honest reviews, to help decrease the devastating effects of deforestation. So, for every review you leave, a tree will be planted on your behalf! All you have to do is follow the email requesting feedback, fill out the quick form and Treefo will do the rest. Simple!

Deforestation has a profound and far-reaching effect on the environment, biodiversity, climate and human societies to name just a few. Treefo has currently funded the plantation of over 80,000+ trees in locations such as Madagascar, Kenya and Mozambique.

Treefo have partnered with Ecologi who work together with genuine project providers who are engaging with local communities to restore landscapes on a massive scale.

Research shows that:

  • 40% of UK consumers are now conscious shoppers. These are customers who buy from brands that clearly communicate sustainable and ethical practices, (Deloitte, 2022)
  • A poll carried out with Ipsos showed 69% of respondents were ‘interested in making more sustainable choices’, (Travel Weekly, December 2022)

This is the feature we’ve been waiting for. It builds on Feefo’s ethical journey and means we can finally support businesses to reach their sustainability goals. Businesses are collecting customer reviews anyway. Why not turn that into planet-loving action?”

Kerry Leighton-Bailey, Chief Product & Marketing Officer at Feefo

Treefo forms a small part of a bigger picture by fitting into our Environmental, Social and Governance policy – the full details of which are coming soon.

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