Retail product placement - best practice tips

Retail product placement - best practice tips

The location of products in store is no coincidence; it’s an exact, strategic science, aimed at getting customers to buy as much as possible. We’ve put together a few simple tips that will help encourage your shoppers to put more in their baskets… you might know some of them already, but there’s no harm in having a refresh!

“Eye level is buy level”

There’s a good chance that you’ve heard this well-known retail phrase before, but we want to underline its importance. Shoppers tend to be drawn to the products that are at their eye level, so try placing high-margin items in that region on your shelves. And don’t forget about your mini customers! It might sound obvious, but it can be easy to forget that children have a different eye level to adults – it’s a smart plan to place kid’s items on lower shelves.

Essentials at the back

What you class as essentials will depend on the nature of your shop, but a classic retail tip is to place those must-haves (e.g. bread and milk for a supermarket) at the back of your store. This means that the majority of customers will have to wind their way through the aisles before they reach what they came in for. Most people end up buying more than they intended when shopping in person, and this tactic is one of the reasons why! Having no choice but to walk through tempting aisles often results in customers leaving with more than they expected.

Group complimentary products

If you tend to only group similar items together, you might want to consider trying out some new product combinations. Grouping different but complimentary products, for example, tissues and cold medicine, could help to remind customers of what they need and encourage them to spend more money.

Small items by the till

Shoppers tend to make impulse purchases when by the till… you know what it’s like when you’re waiting in a queue – you take a look at the small items nearby to keep yourself occupied. But we’re willing to bet that you’ve actually placed these items in your basket on more than one occasion! If you have small must-haves in your store, such as tissues, pens and painkillers, try displaying them by the checkout. Even if your customers don’t have them on their lists, they’re likely to pop them in their baskets – “I’ll use them at some point!”.

We hope you find these tips useful, and if you want to get further into the science of product placement, get in touch today to let Harrisons Direct create a personalised planogram for your store!

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